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BONUS EPISODE: Rounding Out NRF Big Show Global Insights with Kate Ancketill, Founder CEO, of GDR Creative Intelligence, and Alberto Serrentino, Founder Varese Retail

Remarkable Retail

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The Impact of Retail Media Networks and the Rise of Content-Driven Commerce

This chapter explores the current state of retail media networks and their impact on the retail industry. It discusses the concept of content-driven commerce and how it is reshaping the boundaries between retail, media, content, and entertainment. The chapter also delves into the shift towards interest-driven consumption, the rise of media companies as marketplaces, and the potential for personalized advertising and promotions through customer data monetization.

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