Remarkable Retail cover image

BONUS EPISODE: Rounding Out NRF Big Show Global Insights with Kate Ancketill, Founder CEO, of GDR Creative Intelligence, and Alberto Serrentino, Founder Varese Retail

Remarkable Retail

CHAPTER

The Impact of Retail Media Networks and the Rise of Content-Driven Commerce

This chapter explores the current state of retail media networks and their impact on the retail industry. It discusses the concept of content-driven commerce and how it is reshaping the boundaries between retail, media, content, and entertainment. The chapter also delves into the shift towards interest-driven consumption, the rise of media companies as marketplaces, and the potential for personalized advertising and promotions through customer data monetization.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner