Adapting to Change in the Automotive Industry

This chapter examines the challenges traditional automakers face in adapting to the dynamic automotive landscape influenced by Chinese electric vehicle startups. It highlights the need for innovation, contrasting the slow pace of legacy manufacturers with the rapid adaptability of new entrants, and emphasizes shifts in mindset necessary for competitiveness. Additionally, it discusses the complexities of product development, supply chain dynamics, and the importance of consumer engagement in modern vehicle manufacturing.