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MDM Podcast Episode 28 - SKAdNetwork 4.0 is live. What does that mean for mobile advertising? (with Alex Bauer)

Mobile Dev Memo Podcast

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Ad Network Ads - What's Next?

Apple has implemented SK Ad Network at the app layer of Safari and haven't seen a need to go to the WebKit layer whichever the other browser can use. I think this entire use case is one that just falls between the cracks of some different precepts that Apple holds about iOS. And so my sense is there's going to be a long adoption cycle. But then once device owners have upgraded, then the ad networks have to like fully adapt to this before you get 100% usage or whatever.

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