Cycles of Success and Failure

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This chapter explores the parallels between historical conflicts and corporate struggles, emphasizing the cyclical nature of victories and defeats. Using Amazon as a case study, it illustrates how success can lead to challenges and decline, echoing patterns seen in both global events and the rise and fall of once-great companies.

A lot of mistakes in life come when you think risk is something caused by external forces, when in fact the weight of your own success is enough to pull you down without any outside help.

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