The Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations
Public Relations Review Podcast
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The Importance of Influencers in Word of Mouth
Most of word of mouth is really offline and so having the ability to not just listen but to be able to chase it in ways that you can show business outcomes offline is hard to overstate how important it is. I think there are there are things about influence that the mechanics of it maybe aren't well understood, he says. "Online influence content creation gets really interesting because less than 60% of web traffic is human"
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