Strategic Schema
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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The Importance of Schema Markup and Google Search Console
This chapter emphasizes the need to stay updated on schema changes and Google Search Console reports, discussing the impact of schema like FAQ, web page, and organizational schema. It also highlights the significance of author schema markup for digital marketing and advises on using JSON-LD and nested schema for better search engine understanding.
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