The founder of the kellogs a, you know, company, initially, when it was quite small, i think he was some sort of practitioner. One of his goals was, how do we have des r lowered in individuals? And one of the things that he was experiencing with, experimenting with, was putting people on essentially these refined a carbohydrate cereals. There's a whole documentary on it and everything. People can look it up. But that's kind of crazy that there was somebody actually trying to leverage starting the day off the wrong way as a way to actually squash desire because they don't believe that. They believe that desire is some form of sin. That's just kind of

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