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Ep 218: Tabs Sex Chocolate: Engineering Virality from Day One

DTC Podcast

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Is There a Way to Drive Up AOB?

We tried to encourage people to buy multiple. Free shipping with two boxes, and that helped drive up our average order value. We got rid of the quantity selector because what we noticed was that people were really only buying one box or two boxes. And so instead of having a quantity selector, we now have a one box option and a two box option. There's free shipping there and a discount there. So we're trying to do everything we can to drive up AOB. But ultimately, this is something that we're testing.

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