Pear Healthcare Playbook cover image

Lessons from Andrew Schutzbank, MD: Creating and Capturing Real Value in Healthcare

Pear Healthcare Playbook

CHAPTER

How to Price a Digital Therapeutic Product

Some startups and these founders build these really innovative digital therapeutic products or even some med devices, but they may not even be covered by like ICD 10 codes. Is it tough to invest in those startups when you're not really sure what the unit economics would be without those code and bulls? Yeah, I think about very simply, which is who's going to pay for your service? And if you're assisting on consumers paying and then every consumer has a different price point, right?

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