How to Price a Digital Therapeutic Product

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Some startups and these founders build these really innovative digital therapeutic products or even some med devices, but they may not even be covered by like ICD 10 codes. Is it tough to invest in those startups when you're not really sure what the unit economics would be without those code and bulls? Yeah, I think about very simply, which is who's going to pay for your service? And if you're assisting on consumers paying and then every consumer has a different price point, right?

Today, we're excited to get to know Dr. Andrew Schutzbank. Andrew spent almost a decade at Iora health, where he held the esteemed positions of Medical Director and Senior Vice President, overseeing clinical operations and product development. He was also the Chief Product Officer at Cricket Health, an organization dedicated to value-based kidney care. He was the Corporate Development Operating Partner at SCAN and now contributes as a board member, advisor, and investor for multiple startups.

He is also a clinical instructor at Harvard Medical School. Dr. Schutzbank completed his residency at Beth Israel and holds an MD and MPH from Tulane University, along with a BA in neuroscience from the University of Pennsylvania.

In this episode we talk about his journey to medicine, experience with Iora and Cricket Health, what he looks for in a healthcare pitch, tips/tricks for founders, and insights on the high burnout rate among clinicians.