Is It a Good Idea to Charge More?

Joe: I'm sure that over time, less and less people will like pay for it. So if I increase the price, maybe I'll make up for the loss of volume. And so some of my friends and coworkers would tell me that I should charge more because also it's a Mac app. Joe: If you want to be generous, you get nothing, youget nothing extra. It's exactly the same. Although that might be a lie.