How to Create a Connection With Consumers

I remember a nuke teaching me how to fill out like the, the, you know, Kroger has this whole like their platform for just like trying to register a single skew is literally like 87 steps and like 14 pages of paperwork. Do you have any advice around sort of like creating that connection for the consumer to show them the value of what you're bringing them as a product and a brand? I don't think we've seen the turn to some decision so I think it's about knowing your consumer, right. So know who they are knows what stage they're at, what kind of economic level they're at,. where you think they're going to be impacted or not.