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Acquired

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Facebook's Turbulent Transition (2016-2018)

This chapter examines Facebook's challenges between 2016 and 2018, highlighting issues of content moderation and misinformation during the election period. It discusses the impact of the Cambridge Analytica scandal and the shift in user trust and privacy expectations, contrasting Facebook's practices with competitors like Apple. The conversation also explores the advertising landscape changes brought on by Apple's App Tracking Transparency policy, revealing the difficulties faced by Facebook due to reduced tracking capabilities.

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