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#592 - Richard Shotton - 8 Fascinating Psychological Biases
Modern Wisdom
A Business Theory That Doesn't Show Up in Practice
An elegant business theory, which doesn't necessarily show up in practice? I think one of the big theories that is prominent is this discussion of purpose being a successful way to drive business growth. Every year, the PR agency, Adelman, produce data on trust. And the story that they normally accompany this date with is there has been a massive decline in trust. It's just not backed up by their own data.
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