How Do You Reach Your Audience?

This year is going to be the first time we run an embodied certification. It's so that other women can train up and make it their own. I want it to just spread, because i can only be in so many places at the same time. Do your audience naturally come towards you or do you have to actually set the messaging? And i guessi put the lores out there to catch the people who should be hearing your message.