213 - The 5 Components of Positioning You Need to Address | April Dunford
GTM Live
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Do You Have a Positioning Document?
positioning is going to get used in a lot of stuff like building sales pitch decks and messaging. It's really hard for you to look at a company's positioning and assess whether it's good or not, because you're not the buyer. Good positioning really resignates with the target buyer and the situation that buyer is in. Snowflakes web site has great positioning but if you don't know anything about cloud, data warehousing,. You wouldn't know o lik if you didn't know what they were doing.
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