Balancing Urgency and Vision in Luxury Branding

Also on YouTube: youtu.be/nckQhAvYA-Q

"We'll have done over 500 million in total sales. We'll do 310 million in the next 18 months."

Curtis Matsko went from art festivals to a top 50 Shopify store by doing everything conventional wisdom says not to do. His company controls every step from raw material procurement to customer delivery, achieving top 50 Shopify status while maintaining 50% repeat customer rates on non-consumable goods.

Today he owns the biggest leather factory in North America and has some very strong opinions about banking, business clichés, and why most Shopify owners are doing it wrong.

Most valuable insight: Meta doesn't know when you run out of inventory - they just think your ads stopped working and charge you more.

Listen now on The Unofficial Shopify Podcast.

Sponsors

• Swym – Wishlists, Back in Stock alerts, & more
• Cleverific – Smart order editing for Shopify
• Zipify – Build high-converting sales funnels

Links

Guest:

• Curtis Matsko - LinkedIn
• Portland Leather Goods - Website
• Portland Leather Goods - Instagram

Work with Kurt:

• Apply
• Client Results
• Join the Newsletter