2min chapter

Clearer Thinking with Spencer Greenberg cover image

Crumbling institutions, culture wars, and the dismissal economy (with Ashley Hodgson)

Clearer Thinking with Spencer Greenberg

CHAPTER

The Importance of Salience

Salience is, it's basically the importance weights when you're trying to apply knowledge to a real problem. The questions we ask and the things that are important to us along with like what we perceive as being valid or invalid makes up our salience frame. And I think when manipulation of people's viewpoints is happening, it's happening by not actually inserting false information, but it's just like lifting up one little piece of information in the salience frame so that people over weigh it. Does that make sense? Yeah, absolutely.

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