Mike Pavlish
Geniuses Of Copywriting
Why You Shouldn't Dissect a Complex Block of Text
The average reading levell in the western worl its, something like a sixth grade or eighth grade. We appreciate it when people explain stuff in simple turms to us so we can just get it straightwayandan get unde the busy lites. Ye e tat makes a lot of sense. And and er, something of that er e that i've heard people talk about before, and i think you've explained it reading. Well, theye, just say it as simplyif possible. O the metaphors a great way to do that.
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