Building an effective digital assistant for banking with Bill Hawks, Citizens Bank
VUX World
00:00
Conversational Banking
Most organizations are similar in a sense of they have a way of doing things today. And what's hard, even from a web and app standpoint, before conversationally, I was encouraging that culture to be more like "let's not think about what we have currently" The output from the bot can be fairly simple, right? It's content, buttons, blanks, that's it,. And then we move up from that, and we go into more of an inquiry mindset. But you don't start there with task completion or task fulfillment. Then I think where we're going is getting your virtual assistant do is essentially the voice of the brand in the same way that you were a banker
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