2min chapter

The Digital Marketing Podcast cover image

Alternatives to Google Analytics

The Digital Marketing Podcast

CHAPTER

Ad Blockers Aren't Tracking People Like, You Know?

Fathom is an ad-blocking app that uses cookies to track users. It's not tracking people like universal analytics would do with, you know, with, with various cookies. Fathom has a lot of features but it doesn't have all the depth I wanted in there and so on.

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