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The Importance of Durability in a Business
I'm going to start with looking at a business like this with saying okay I need to understand what is the durability of my margin over time. So I would look for as an extreme example like a new regulations coming through that's going to make it so only certain types of certified paint shops of which I have one can do this type of work. Right? Or there's a new licensing thing or that kind of stuff that’s going to keep me from being a red ocean which is kind of what I worry about right now, you're offering a commodity service. And so he's just kind of come in and copy it but I'm going to look at that durability of pricing power