Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Empowering Agency in Marketing and Education
This chapter highlights the significance of giving individuals, especially children, a sense of agency in settings like marketing and education. It examines how personal choice influences perceived value, alongside effective communication strategies that engage audiences through memorable content, such as storytelling and jingles.
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