75. From ABM to ABX
Let’s talk ABM
Intro
This chapter explores the different roles and objectives of account-based marketing (ABM) and experience (ABX) teams within a leading company. It highlights the ABM team's focus on personalized targeting and opportunity creation, while the ABX team supports regional efforts through targeted sales and marketing intelligence.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
