Neutralizing Loss Aversion and Analysis Paralysis
Financial Residency
00:00
The Endowment Effect
John: I recently sold my much beloved chev s s. i actually missed driving that car, and i bought a truck. And so they were lots of reasons, some of them irrational, that went into buying that. Ani's called the endowment effect. The entire premisor basis behind that is that people hate losing things. So this, it's a form of loss aversion.
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