477 | Product-Led SEO with Eli Schwartz
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
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The Third Rail Is Learning
This is not a defined product. You are now in the course of learning from consumers what is really important to em on any particular service or offering that your clients have. So it's a constantly interative process. And i don't want to discount the learning from google, too, because gogls doing the exact same thing. Now, own the dialogue of features and benefits and own the comparison in the eco system. Do what tet crunch is doing, but also bring that coveted user in to help guide them and be their advocate in their journey.
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