The Evolution of Native Advertising

Bootstrapping isn't sexy. At least not at first. As they say, it's not greed that runs the world but envy. And when your founder friend raises $10M, it's hard not to want it too. 

But 10 years later, when you're running a $100M+ per year bootstrapped business, all of a sudden things aren't looking too bad. No runway to worry about. No pressure to sell. When you bootstrap a business past product-market-fit, the ones that raised $10M+ start to envy you. 

In this episode, Vitaly shares exactly how they did it. From humble beginnings building a minimum viable product for one client, to making a $500/mo salary and raising minimal VC funding, to one of Canada's largest startups today. 

Raising money in 2022 isn't easy. Even if it was, it's not clear raising it is optimal. It's always good to do more with less. 

If you're bootstrapping or thinking of it, this is the episode for you.

Send me a message to let me know what you think!