The Benefits of E-Tickets

The next great media and entertainment businesses will be born out of this ecosystem. We're very focused on participating in it, finding ways to be supportive of the underlying creators. You think about Taylor Swift who's been having this massive tour through parts of the US right now. Those are not easy tickets to get. They may have a face value of $100, but you'll be hard pressed to pay $100 and walk in that stadium. The same is true in the art market. Andy Warhol never sold a piece for north of a hundred million dollars in his lifetime. Same is true with automobile manufacturers. It's really just consumer preference sequencing.