Revenue R&D Lab - I Love That Example

I love the, I love the example that you shared of how you're basically drafting off of like that category to go and shift people to your new thing. That's the genius part of marketing is like, we don't have to play in the live chat category, but how could we like, could you be running ads and creative? And so that's something there's a realization inside of our company. We were actually thinking about breaking them into two, initially thinking about breakingthem into two companies. But really what was missing is the story.