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44 - The Predictability of Demand Gen | Demand Gen Live S1 x20

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Is It Expert Level Thought Leadership?

As a marketer, the first thing that you need to do is take a hard look at your thought leadership. There's people of all types and skille levels on length an its. You don't have to criticize others for being too elementary or too one, o one. It just might not show up as your personal brand. So i think we need to distinguish is the thought leadership driven to get you more followards, is to drive more business? Because the thought leadership drive the business. But if you're doing it drive whatever business you are, forwar, you have to make sure thatyou either have leading thoughts, or you interview or somehow create content with people that do.

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