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EP16: Predictive Marketing; w/ Ömer Artun, founder & CEO, AgilOne (acq. by Acquia) — Product Market Fit
Product Market Fit
Predictive Analytics
A lot of platforms have started incorporating predictive analytics or marketing in their offering. You look at Clavio, which is a very popular email tool for Shopify stores. They have those things right out of the gate built into the product and a lot of other SaaS platforms are doing similar. So now that you have those out of the box tools, like creating a likelihood to buy model or next best offer and so forth is just a few clicks away.
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