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Article. WeChat, Meituan, and Grab: What is a SuperApp and Why You Will Fail Building One

The Synopsis

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Exploring Creative Strategies and the Significance of Super Apps in the Digital Landscape

Exploring innovative approaches used by internet companies to maximize traffic and revenue through concepts like aggregation theory and the significance of user retention in a distribution-cost-free environment. Insights on the evolution from the printing press to the computer era and the role of super apps in creating sustainable user ecosystems are discussed.

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