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This episode is perfect for those interested in game development while managing significant brand collaborations.
Join our host Mishka Katkoff as we delve into game development and IP licensing with Peter Hansen-Chambers, co-CEO of Hutch.
Peter shares his journey to become a co-CEO and explores the unique strategies behind Hutch's successful racing games like F1 Clash and Top Drives.
Discover the importance of strong relationships with car manufacturers, learn about the evolving strategies driving Hutch's success, and gain valuable insights into maintaining long-term partnerships with major brands.
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00:00 Introduction
00:45 Hutch's Game Development
03:03 Peter Hansen's Journey at Hutch
04:21 Challenges and Successes in Game Launches
07:26 Licensing and Partnerships with Car Manufacturers
13:13 Navigating Approval Processes and Brand Relationships
19:21 Pitching to Major License Holders
30:40 Evaluating Brand Partnerships
31:52 Understanding Developer Expectations
33:03 Navigating Manufacturer Relationships
35:35 Balancing Enthusiasm and Practicality
43:43 Importance of Face-to-Face Interactions
46:13 Maintaining Long-Term Relationships
48:29 Common Mistakes in Licensing
57:54 Future Plans and Projects
60:31 Final Thoughts
