3min chapter

ReThinking cover image

Mark Cuban doesn’t believe in following your passions

ReThinking

CHAPTER

Do You Really Know What You're Doing?

The way you treat your employees during a crisis will define your brand to customers and future employees for evermore. When your entire focus is only your earnings per share or the cash in the bank, that short-term focus will backfire on you. Boomers aren't your customers any more. You know, the bomers are going to go down in history as the most disappointing generation ever.

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