"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition cover image

Harnessing Multi-Platform Media with Boye Fajinmi of The Future Party

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

Evolution of a Media Brand

The chapter explores the growth and evolution of a media brand initially created as a community-building initiative for young professionals in the entertainment industry. It delves into how the brand expanded to include newsletters, podcasts, and events, focusing on discussing entertainment and cultural events through a business lens. The conversation emphasizes the importance of curating news with analysis, adopting intentional business strategies for growth, diversifying revenue streams, and creating engaging content for specific audience niches.

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