How Do You Use Social Media to Build Your Audience?

I think what we're witnessing right now, I don't want to say it's new because I actually think this is a dynamic that has existed for a very long time. And how much of it is this sort of innate need to be liked or to be seen, right? Do you feel that's a motivator for you? Yeah. That taps into kind of deeper, like psychological desires or whatever. You can use social media to sort of leverage like, oh, I can get a bigger audience and that means I can get some sort of sponsorship with such and such. Those things happen, but I don't wants that to be kind of the motivating factor.