3min chapter

Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview with Seth Stephens-Davidowitz: author of Everybody Lies

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

CHAPTER

Intro

This chapter features a discussion with a prominent economist and data scientist about his innovative project 'Who Makes the NBA?'. It explores how AI and data analysis have transformed the understanding of success in professional basketball, particularly for tall athletes.

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