How to Analyze How Your Brand Is Perceived

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A brand is a system of ideas that influences behavior of other people, right? Said another way, it's a kind of influential real estate in someone's head. What we're really trying to do is analyze what are the current impression that that brand, that system of ideas is giving off. And here, behavioral science and a whole bunch of other social sciences, like semiotics, have a lot to say about connecting impressions that people have to behavior change.

In this episode of The Unmistakable Creative Podcast, we delve into 'Engineering Visibility'. Our guest is the remarkable Chloe Nwangwu, a public speaker and brand consultant with a unique blend of expertise in tech, digital media, design, and conflict mediation.

Chloe's unconventional journey has taken her into the rooms where pivotal decisions are made. From advising small island nations to the first refugee delegation to the UN, she has witnessed the challenges underdogs face in these high-stakes environments. But Chloe doesn't just observe; she equips. Using her international mediation toolkit and methods grounded in brain and behavioral science, she's creating a systematic change.

In this episode, Chloe shares her strategies for engineering visibility in branding. She discusses her proprietary brand positioning to design mapping protocol, a tool that has successfully assisted clients in translating goals, desired outcomes, demographics, and relevant psychographics into neuro-rich visual communication.

Join us as we explore the elements of Chloe's behavioral science approach to branding, and how it

can influence public perception and drive organizational change. This episode is a must-listen for anyone interested in the intersection of behavioral science, branding, and social impact.

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