The Future of Hearing Aids

There's a whole category of over the counter hearing aids for people who self identify as having hearing issues. Sennheiser is just taking advantage of the fact that there's new rules and we could do a whole show on this, but new rules over being able to sell hearing aids have come into effect. We expect more products to be coming out from the crew at Massimo. I also expect more of their medical technology to start moving into their watches.