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How to Prioritize Product Backlog from BCG PMs

The Product Podcast

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How to Segment Product Features Based on Customer Needs

Canamatal is a way of mapping the backlogue of features. It helps you quickly understand where each product feature stands in the back log. Using this method, it also helps identify some of the opportunity gaps. Some people might consider that certain features might be lighter based on individual customers' opinions. So i would advise you actually segment the project based on different audience or user groups. That will help you make it more objective and finalize the final numbers.

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