298. Segmentation Is Dead. Long Live Personalization!
Deconstructor of Fun
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Revolutionizing Game Development with AI
This chapter examines the transformative role of artificial intelligence in game development, shifting from traditional methods to a personalized approach for player engagement. It discusses the evolution of user segmentation, highlighting real-time adjustments based on player behavior and the importance of advanced statistical learning. The chapter also explores practical applications of AI in improving user acquisition strategies and enhancing engagement metrics through automated and data-driven techniques.
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