The Five Principles of Product Marketing

You need to think about how you're going to acquire your first ten hundred and thousand users even before you start building your product. Ah, you can also think of acquisition and retention as actually product features that you need to include in your launch. Principle five, ideas are cheap, and execution is everything. This one is pretty self contained. O ideas are everywhere. Everyone has a lot of ideas, and there's no dirth of ideas in the world....