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Transform Your User Journeys

Schmidt List - Entrepreneurial Insights

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Mastering User Journey Mapping

This chapter explores the importance of user journey mapping for enhancing user experiences within organizations. It discusses how effective mapping can align team efforts with user needs while integrating user feedback and insights into design processes. Additionally, it emphasizes the incremental approach to improving experiences in complex ecosystems, such as healthcare, through the use of user journey maps and service blueprints.

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