Design Thinking - The Right Way to Do Something, to Achieve Perfection

Classical design is what we consider like crafting. And there's the right way to do something, to achieve perfection, that is going away. It's just going away in terms of being a viable and sustainable way to make a living. This is when we figure out a problem with what somebody has, and we solve that problem. Like arby and b ober figured out a way to provide a solution for angry cab drivers who don't want to work on a schedule or handle cash. So those are true bred ontrepeners. They're elevating themselves, actually, above bricklayers. As long as we continue to do this, we're going to get crushed. We're