RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote
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What Is the Best Strategy to Provide Value to Your Business?
I've stopped using the term thought leadership personally because I believe that it was used as a proxy to create like fluffy e-books and things like that. What we're doing here is actually quite different Like I talk about all the things that I see inside of the 55 companies that we currently work at and all the other people in the market that are not our customer So you need to figure out how in your business do you get a view of your market and your customer? That none of your customers have Because of your vantage point you work with whatever hundreds or thousands of businesses How do you use that to your advantage whether that's through data aggregation? Through noticing trendsBecause you interviewed a bunch of
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