The Culture Inside
Invisibilia
Why Questions Aren't Working Anymore
For decades, the primary way psychologists had gone about the business of figuring out american attitudes about race was to ask questions. But when you actually tested those attitudes by looking at how people actually behaved in real world situations, a very different picture emerge. People who said they were racest behaved in a pretty racest way. A good portion of them also behaved in a racist way. So there was a big inconsistency wher people said they weren't prejudiced, their behavior would still show a pattern of old fashioned forms of bias and discrimination.
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