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S2 E19 - B2B Buying Has Changed, Your Marketing Should Too

Stacking Growth | The B2B Marketing Podcast

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The way that i like to do it is within the i c p. In case anyone isn't familiar with it, i like to provide with multiple avenues to become familiar with your brand. I know people, a handful years ago, loved making the general personas. These generalities don't quite work any more. Investing in ways that you can get in front of your i c p and multiple manners is going to pay off in the long term.

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