Understanding AI's Role in Movie Recommendations

On this episode of The Vergecast, we look at why TV and movie recommendations are so complicated, and whether AI might be able to make them better. If Spotify can build infinite playlists of music you’ll like, and YouTube and TikTok always seem to have the perfect thing ready to go, why can’t Netflix or Hulu or Max seem to get it right?

If you want to know more about everything we discuss in this episode, here are a few links to get you started:

• Movievanders
• Reelgood
• The internet is a constant recommendations machine — but it needs you to make it work
• Netflix’s Greg Peters on a new culture memo and where ads, AI, and games fit in
• From Scientific America: How Recommendation Algorithms Work—And Why They May Miss the Mark
• From Google: Multimodal prompting with a 44-minute movie

Email us at vergecast@theverge.com or call us at 866-VERGE11, we love hearing from you.

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