4min chapter

The 2% with Eric Partaker cover image

REEBOK from SMALL SHOE COMPANY to MULTI-BILLION POUND business | Joe Foster | The 2%

The 2% with Eric Partaker

CHAPTER

Success Stories - You're Not Born With the Brilliant Side of Idea

I didn't really appreciate this is just how hard you tried and that those six failures just to try to get into the US together with all the near insolvency or actual insolvency points. It's just absolutely beautiful. You're not born with the brilliant side of idea. Quite often they're failures, but it's just one step nearer to being a success. We used to use marathons. I came up with a Reebok Racid Club because we have so many athletes now. The guys who were going to win were probably 20 meters behind. They knew after time they've been throwing our guys with Reebok. All these ideas, you just go over them

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