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2min chapter
New models for thinking about advertising: Live from the IPA
The WARC Podcast
Intro
In this chapter, insights from the IPA Effectiveness Conference are explored, highlighting new research in marketing effectiveness and a novel metric called share of model. It also discusses climate-friendly marketing strategies and the importance of measuring brand advertising's impact, while encouraging listeners to engage with the upcoming Walk Awards.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode