Decoder with Nilay Patel cover image

How the head of Facebook plans to compete with TikTok and win back Gen Z

Decoder with Nilay Patel

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Navigating the Social Media Evolution

This chapter explores Facebook's strategic evolution as it transitioned from web to mobile, focusing on new content formats like video and stories to compete with emerging platforms like TikTok. It addresses challenges in maintaining user engagement and platform integrity amidst criticism and platform abuse. The discussion emphasizes the importance of quality content, user preferences, and the need for transparent content management and regulatory oversight in the social media landscape.

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